ONLINE & OFFLINE CONTENT
Content is the heart of today's marketing strategies as businesses use ONLINE like website, social media like Facebook and Youtube to demonstrate their expertise, to communicate, educate, inform and engage customers. With these content, it is not only limited to ONLINE but also OFFLINE, like traditional In-store displays or digital ad spaces such as video walls on bus stops, or in a malls or marketers called is as OOH, Out-of-Home. Here are some of contents that we have done for different production clients.
CHOOSE HEALTHY AND WIN BIG!” WITH WINSTON LEOW, AKA WIN LEOW, PROFESSIONAL WINNER is a good example of content for ONLINE and OFFLINE presence. It is a campaign of Singapore Health Promotion Board to promote Healthier Choices when they buy food and gave them the opportunity to win prizes. The videos was shown in Facebook, Youtube, banners and the most interesting part is the OOH Interactive Experience, where people can interact with Winston Leow via Clear Channel's Digital Ad space. The Video was created by MM2 Entertainment.
Singapore Ministry of Communications and Information, wanted to inform the pioneer community about the benefits of the Pioneer Generation Card. Royston Tan created 3 music videos to tap on the pioneers of singapore from different dialect speaking community which are the HOKKIEN, TEOCHEW, and the CANTONESE. This Music Videos was shown ONLINE and as well as Broadcast on TV.
Before the start of the 28th SEA Games which was hosted by Singapore last 2015, Singapore Sports Council (SSC) are already given a headstart to spark the youth and be proud of singapore's sport history achievement. SSC and Zhao Wei Films with Nicole Midori Woodford as the film's director created a heart-warming success story of Fandi Ahmad entitled "Ordinary" and introducing the theme song for the 28th SEA Games written by Amir Mashoh and performed by Sam Willows.
Most of the featured videos was produced by respective production houses and done the Full Post-production here at Gravitate.