GREETINGS from Team Gravitate!
Gravitate is now on its 3rd year and we're celebrating this auspicious year with a bang! We've been working on a lot of interesting projects with homegrown filmmakers like Eric Khoo, Wee Li Lin, Boo Junfeng and Nicole Midori Woodford, which we will share with you in full soon! Can't wait! Here's a sneak peak!
First up, a short film for the 28th SEA GAMES entitled "ORDINARY" commissioned to Zhao Wei Films. Based on the story of Singapore Football Legend Fandi Ahmad, this short film will be featured as part of the 28th SEA GAMES promotional campaign. With 200K views, 7,500 likes, positive reviews and still counting, this only proves that Fandi Ahmad is still one of Singapore's most beloved son and he inspires each one of us with his humble beginnings and success. The film is directed by Nicole Midori Woodford.
Next, a charming throwback film to look forward to is Wee Li Lin's "CP KIDZ". Teen angst and family relationships amidst boom boxes and baggy fashion. We love this film set in the 80s!
And with Singapore's 50th birthday celebration coming soon, SG50 will be celebrated with seven acclaimed local directors who will present an anthology of seven short films this coming July. Two of the films had their post-production done at Gravitate. Eric Khoo's "CINEMA" and Boo Junfeng's "CHANGE", which will soon be tied among the other short films and will be shown at the revamped classic cinema CAPITOL THEATRE.
Khoo said his short film will be a musical and "a tribute to the pioneer generation of filmmakers" in Singapore. “It is really a tribute to the golden age of Singaporean cinema, where you have Chinese producers, Indian directors, Malay stars, and it was this incredible time of passion and love of making films."
Boo Junfeng said his short will focus on the notion of change. "It is about an elderly man who returns to Singapore looking for a woman he used to love. It is a relationship that never really worked out, and he returns looking for her. He realizes how much the place has changed, but how his love and his memories of her remain the same.
“And I think the idea of change is something that we constantly face in Singapore for better or for worse. But it is just something that people have gotten used to, or are always grappling with."
-excerpts from Channel News Asia clippings.
Junfeng's film was shot entirely on BLACKMAGIC DESIGN's URSA 4K Camera.
Our team is not only limited to technical know-how in Post-Production. P&G's Premium Brand SK-II commissioned the team to produce a creative video piece for their SK-II Retail Stores globally. It was very challenging in both creative and technical aspects, but a very rewarding one. From creative concept, production and post-production, we finished the project beating the time clock for the Chinese New Year!
The video is a combination of live shoot, 3D and VFX scenes. All the products were shot live using RED DRAGON using macro lenses. Graded in Davinci Resolve, cleaned up using Autodesk Smoke & Adobe After Effects and all 3D's done using SoftImage. It was a great experience being on the set and being in control of the whole process.