The Scene

With the success of the Lions as runner-up to Kelantan in their first season back in the Malaysia Super League and as a semi-finalist in the 2012 Malaysia Cup, Fans are proud and excited to look forward for the LionsXII to be back to fight for the Malaysian Super League and Malaysia Cup titles this 2013 which Singapore cable giant StarHub is the official broadcaster in cooperation with Supersports Arena.

StarHub needed to promote the LionsXII as early as possible and needed a fast turn around to produce it.

The Production

StarHub and its internal productiom team created the concept and produced the Promo. The TV Ad is composed of subliminal visuals counting from 1 to 12 mixing arrays of Visuals that shows the passion and hardwork of the LionsXII team.

Directed by Taiwan-born Director James Chung, in collaboration with Director of Photography Adrian Tan, they shot the film using 2 Units of Arri Alexa in a day at 2 separate locations. It was very memorable for the Gravitate Team to be also a part of the collaboration to support our client StarHub with an interesting board to start our newly opened Post Facility with a bang in 2013.

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The Post

Offline was cut by Wei Fong who also collaborated during the process while Noh Ghani of Turntable Music composed the soundtrack.

After a fast approval from the StarHub Executives, the offline xml's was sent to Gravitate Team for Colour Grading on the DaVinci Resolve with Gravitate's Colourist Azman Mohamed delivering a well done colour treatment of the DOPs vision.

The Online was finished by Chris Datugan, Senior Editor of Gravitate Team with support from 2D Graphic Artist Wayne Go by adding some textures, clean-ups, roto, paint jobs and some 2D Graphics. The Team also assures that the quality to be aired are at top notch HD quality and was released in ProRes 4444 format in a nick of time.

Watch StarHub LIONS XII

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